At Pro-Fitness international, we believe that a healthy body is every individual's right and also his/her responsibility. We strive to provide top-class facilities and work towards a 'fitter' and a better India.
Consider an average Indian household, a family of four + grandparents. Generally in such a six member family, it is only the kids and a house wife that have the time and mindset to visit a gym or any fitness center.
The other type of people, the working class and the elderly lack the motivation to follow a routine and work towards better health.
Pro-Fitness international is provides excellent gym facilities to all with special emphasis on working-class and the elderly.
We tried to understand why the aforementioned class of people would ignore health and we identified a few reasons.
1.) Commuting to a gym is a major set back. After having spent more than half of their day outside of home, having to travel back to hit a gym pulls down people. Especially the working class. Not many people are sure that they will be able to do this religiously.
2.) There are no programs that cater to the need of the elderly. Apart from a treadmill, there is possibly no equipment in a gym that can be used by people over 60s.
3.) Muscle tear and other sport injuries that happen due to improper use of gym equipment is very common for a newbie. This is to a large extent a demotivating factor as people tend to think of gym as a way of 'paying to get injured'.
These three reasons were identified as the top problems and we have come up with solutions to tackle them all and give a very good experience to the end customer. On an broad level, we plan to do this by,
1.) Providing cab services to make commutation smoother. We will be working in tandem with the employers of our customers and make arrangements to route their services through our gym.
2.) Provide custom - tailored program to every person and provide excellent trainers.
3.) Design yoga and other cardio-vascular training programs to the elderly.
4.) Work with our clients in 'goal-setting' and track their progress each day through portal and help them reach there.
Our marketing plans will be discussed at length in the forthcoming posts. For now, this is all what Pro-Fitness aspires to do.
Consider an average Indian household, a family of four + grandparents. Generally in such a six member family, it is only the kids and a house wife that have the time and mindset to visit a gym or any fitness center.
The other type of people, the working class and the elderly lack the motivation to follow a routine and work towards better health.
Pro-Fitness international is provides excellent gym facilities to all with special emphasis on working-class and the elderly.
We tried to understand why the aforementioned class of people would ignore health and we identified a few reasons.
1.) Commuting to a gym is a major set back. After having spent more than half of their day outside of home, having to travel back to hit a gym pulls down people. Especially the working class. Not many people are sure that they will be able to do this religiously.
2.) There are no programs that cater to the need of the elderly. Apart from a treadmill, there is possibly no equipment in a gym that can be used by people over 60s.
3.) Muscle tear and other sport injuries that happen due to improper use of gym equipment is very common for a newbie. This is to a large extent a demotivating factor as people tend to think of gym as a way of 'paying to get injured'.
These three reasons were identified as the top problems and we have come up with solutions to tackle them all and give a very good experience to the end customer. On an broad level, we plan to do this by,
1.) Providing cab services to make commutation smoother. We will be working in tandem with the employers of our customers and make arrangements to route their services through our gym.
2.) Provide custom - tailored program to every person and provide excellent trainers.
3.) Design yoga and other cardio-vascular training programs to the elderly.
4.) Work with our clients in 'goal-setting' and track their progress each day through portal and help them reach there.
Our marketing plans will be discussed at length in the forthcoming posts. For now, this is all what Pro-Fitness aspires to do.
